Amanda Badgley is a multi-disciplinary designer living in Boston, Massachusetts. Through her career, Amanda vitalizes her love for design by applying brand strategy and graphics to virtual and built environments. With experience on both client and agency-side teams, she’s developed a knack for leading groups and inspiring award-winning work. Her portfolio includes projects for commercial real estate, tech, restaurant, and retail clients.
Amanda works as Senior Environmental Graphic Designer with IA Interior Architects, providing experiential design for projects nationwide. She is an alumni of Columbus College of Art and Design and current member of SEGD and AIGA Boston. Previous associations include CREW Portland and the Central Eastside Industrial Council. She is the recipient of SMPS Astral Awards for Print Marketing and Branding, and her projects have been recognized in Boston Business Journal, Portland Business Journal, and Office Snapshots.
Design is a verb.
This is how I do it:
STRATEGY & DIRECTION
Strong brands are born by design. Clear messaging strategies and visual standards give companies flexibility for growth while remaining true to the shared values and vision that inspire its core team and audience.
Holistic marketing considers all opportunities to connect with the audience. Each “touch-point” from business cards, packaging, print collateral, and sales tools should be aligned with a consistent brand voice and image.