This was a community branding project for Rockwood, an impoverished neighborhood in East Multnomah County. Project scope included logo, signage, and brand implementation for Rockwood Nation, a nonprofit coalition committed to providing resources and creating pride and camaraderie in the multicultural neighborhood. Event branding and marketing for the kick-off event Rock the Block, and for youth and community programming RISE (Rockwood Intercultural Student Experience) were developed under the Rockwood Nation umbrella brand.
Client: Rockwood Nation
Creative Direction: Amanda Badgley
Graphic Design: Adam Volkman, Ben Patterson, Dreshad Williams