Chrome NW is a design-build firm that works exclusively with auto dealerships. It’s a unique business model that can be difficult to communicate to clients familiar with the traditional design-bid-build project delivery method. The project involved developing a brand identity and marketing package to tell Chrome NW’s complex story. Deliverables included a print brochure, website with a video testimonial, social media account management, and supplemental brochures specific to each auto maker.
Client: Chrome NW
Creative Direction: Amanda Badgley
Graphic Design: Amanda Badgley, Thomas Averin